Thermoplastic manufacturing specialists, Structure-flex, are encouraging businesses to rethink their event displays ahead of the 2026 exhibition season.
Industry events and trade shows see thousands of exhibitors and attendees every year, with many taking place outside during the warmer months.
Norfolk-based Structure-flex say professional displays are more important than ever to help brands stand out in these increasingly competitive environments.
“Trade shows host hundreds of exhibitors from similar industries, all vying for the attention of visitors. In a competitive environment like this, even the smallest difference between event stands means grabbing the attention of a passerby. That’s why having a well-designed display is essential to make a lasting impression!” says Paul Reeve, Managing Director of Structure-flex.
As the UK’s biggest producer of lorry tension curtains and one of the largest digital printers in North Norfolk, Structure-flex are well versed in the design and print of oversized graphics.
Since their establishment in 1970, the business has continued to expand its digital printing capabilities and now offers advanced print services using state-of-the-art equipment such as the EFI VUTEk® Q3r.
The high-performance printer can produce vibrant, high-resolution graphics at speed across a variety of materials up to 3.2 metres wide, making it ideal for large-scale exhibition displays and event branding.
“As visitors walk through a busy exhibition, you often only have a few seconds to capture their attention. With our advanced printing capabilities, we can produce displays with strong graphics, bold colours and high-quality finishes – which can make all the difference between being noticed or being overlooked!” adds Paul.
As well as producing exhibition displays, Structure-flex manufacture a range of PVC-coated thermoplastic products used throughout the events industry.
Their water storage ‘pillow’ tanks are regularly used at large-scale festivals, outdoor exhibitions and glamping sites, providing fresh water for amenities.
“Our experience in the events sector goes beyond exhibition graphics. We understand what it takes to support successful events, which is why we’re committed to investing in the technology and capabilities to provide our customers with the very best event solutions for 2026” finishes Paul.
